Targeted TV: Ads Will Soon Know You, Your Wants
Although we, as Americans, are getting entertainment from cell phones, computers and MP3 players, the average American watches more than five hours of television a day. Therefore, what advertisements that we will be getting on our televisions will soon be catered to our needs and wants. The example they give is why advertise diapers to thousands of households that do not have babies? Moreover, soon television will be interactive. For reality tv goers, with the touch of your remote, you will be able to vote for your favorite contestant. For those watching the Home Shopping network, one will be able to point their remote at the screen, put in their pin number and be able to order their product. What you buy, what you watch and other commercials that you react to will soon help the television industry.http://www.npr.org/templates/story/story.php?storyId=104477856
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